Mike Lever

Founder & Principal Trainer

Sales isn’t just a job, it’s a science. I help people master it.With 25+ years leading and training sales teams across FTSE100, SMEs, and start-ups, I’ve helped teams smash 9- & 10-figure targets.But I don’t teach scripts. I teach how the brain works – and how to sell the way people actually buy.🧠 Creator of the ABCD Model of Behaviour – The science behind why buyers buy
🏆 Britain’s Sales Trainer of the Year
💼 Led sales teams to £2B+ in revenueWhat I Do
🔹 B2B or B2C? Doesn’t matter – sales is about human decisions.
🔹 Regulated or non-regulated? I’ve worked in both – and I know what moves the needle.
🔹 Neuroeconomics? It’s the game-changer. My training rewires how your buyers think – so you win more deals with less resistance.Trusted by Brands Like
Brewin Dolphin | JLL | Newcastle Building Society | WorldPay | Sodexo PrestigeWant to sell smarter? Let’s talk.
📞 Call: +44 7956 342 733
📩 Email: [email protected]